EV & Tesla market report: September 2026 edition
Figures for: August 2026Published:
This edition covers August 2026, the latest full month with official figures. Turkey's electric share of new cars slipped and Tesla's Turkish sales almost stopped, while electric shares rose in every European market we track.
At a glance
Data table
Source: ODMD, Basın Bülteni 2 Eylül 2026: Ağustos otomobil ve hafif ticari araç pazarı (PDF) (released 2 Sept 2026, accessed 26 Sept 2026); Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 35/2026: Fahrzeugzulassungen im August 2026 (released 3 Sept 2026, accessed 26 Sept 2026); OFV, Personbilsalget går tilbake – seks av de ti største merkene vokser (released 1 Sept 2026, accessed 26 Sept 2026); BOVAG / RAI Vereniging, Autoregistraties in augustus vrijwel stabiel (released 1 Sept 2026, accessed 26 Sept 2026); SMMT, EVs lift August new car market but September is key test (released 4 Sept 2026, accessed 26 Sept 2026); AAA-Data, Communiqué de presse du 1er septembre 2026 (released 1 Sept 2026, accessed 26 Sept 2026); Mobility Denmark, Rekordmange vælger elbilen – nu må politikerne ikke gøre den dyrere (released 1 Sept 2026, accessed 26 Sept 2026); Mobility Sweden, Månadsrapport nyregistreringar augusti 2026 (XLSX) (released 1 Sept 2026, accessed 26 Sept 2026)
Data table
Source: ODMD, Basın Bülteni 2 Eylül 2026: Ağustos otomobil ve hafif ticari araç pazarı (PDF) (released 2 Sept 2026, accessed 26 Sept 2026); Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 35/2026: Fahrzeugzulassungen im August 2026 (released 3 Sept 2026, accessed 26 Sept 2026); OFV, Personbilsalget går tilbake – seks av de ti største merkene vokser (released 1 Sept 2026, accessed 26 Sept 2026); BOVAG / RAI Vereniging (RDC data), Registraties personenauto's augustus 2026, merken en modellen (PDF) (released 1 Sept 2026, accessed 26 Sept 2026); SMMT, August 2026 registrations by marque (Cars_08_2026.xlsx) (released 4 Sept 2026, accessed 26 Sept 2026); PFA (AAA-Data figures), Flash marché, août 2026 (PDF) (released 1 Sept 2026, accessed 26 Sept 2026); Mobility Denmark, Nyregistreringer (live database, queried 26 Sep 2026) (accessed 26 Sept 2026); Mobility Sweden, Månadsrapport nyregistreringar augusti 2026 (XLSX) (released 1 Sept 2026, accessed 26 Sept 2026)
Data table
Source: ODMD, Basın Bülteni 2 Eylül 2026: Ağustos otomobil ve hafif ticari araç pazarı (PDF) (released 2 Sept 2026, accessed 26 Sept 2026)
By market
Turkey
ODMD counts retail sales. 19.3% of the cars sold in August were fully electric, down from 21.3% a year earlier. ODMD reports that sales of electric cars above 160 kW fell 65.3% in January–August. TÜİK counts registrations, which is a different measure: it recorded 66,048 cars registered in August, 18.4% of them electric. ODMD's Tesla figures are ODMD's own estimates.
| Figure | Value |
|---|---|
| New passenger cars | 61,529 [1] |
| Battery-electric (BEV) | 11,878 [1] |
| BEV share | 19.3% [1] |
| BEV share, same month last year | 21.3% [1] |
| New cars, year to date | 564,241 [1] |
| BEV, year to date | 105,255 [1] |
| BEV share, year to date | 18.7% [1] |
| Tesla | 280 [1] |
| Tesla, same month last year | 8,730 [2] |
| Tesla, year to date | 4,368 [1] |
Source: ODMD, Basın Bülteni 2 Eylül 2026: Ağustos otomobil ve hafif ticari araç pazarı (PDF) (released 2 Sept 2026, accessed 26 Sept 2026); ODMD, Basın Bülteni 2 Eylül 2025 (PDF) (released 2 Sept 2025, accessed 26 Sept 2026)
Germany
Battery-electric cars reached 32.4% of new registrations, up from 19.0% in August 2025. Tesla more than doubled year on year, to 3,034, with more Model 3 than Model Y.
| Figure | Value |
|---|---|
| New passenger cars | 212,563 [7] |
| Battery-electric (BEV) | 68,930 [7] |
| BEV share | 32.4% [7] |
| BEV share, same month last year | 19.0% [9] |
| New cars, year to date | 1,965,024 [7] |
| BEV, year to date | 515,545 [8] |
| BEV share, year to date | 26.2% [8] |
| Tesla | 3,034 [7] |
| Tesla, same month last year | 1,441 [9] |
| Tesla, year to date | 32,258 [7] |
| Tesla Model 3 | 1,605 [10] |
| Tesla Model Y | 1,426 [10] |
Source: Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 35/2026: Fahrzeugzulassungen im August 2026 (released 3 Sept 2026, accessed 26 Sept 2026); Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 39/2026: Antriebsarten Januar–August 2026 (released 15 Sept 2026, accessed 26 Sept 2026); Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 36/2025: Fahrzeugzulassungen im August 2025 (released 3 Sept 2025, accessed 26 Sept 2026); Kraftfahrt-Bundesamt (KBA), FZ10 August 2026: Neuzulassungen nach Marken und Modellreihen (XLSX) (accessed 26 Sept 2026)
United Kingdom
The BEV share rose to 29.8%. Tesla fell to 2,180 registrations from 3,243 a year earlier, although Model 3 was still the UK's best-selling BEV in August.
| Figure | Value |
|---|---|
| New passenger cars | 94,236 [16] |
| Battery-electric (BEV) | 28,063 [16] |
| BEV share | 29.8% [16] |
| BEV share, same month last year | 26.5% [16] |
| New cars, year to date | 1,388,735 [16] |
| BEV, year to date | 355,746 [16] |
| BEV share, year to date | 25.6% [16] |
| Tesla | 2,180 [17] |
| Tesla, same month last year | 3,243 [17] |
| Tesla, year to date | 30,369 [17] |
| Tesla Model 3 | 1,296 [16] |
| Tesla Model Y | 884 [16] |
Source: SMMT, EVs lift August new car market but September is key test (released 4 Sept 2026, accessed 26 Sept 2026); SMMT, August 2026 registrations by marque (Cars_08_2026.xlsx) (released 4 Sept 2026, accessed 26 Sept 2026)
France
Electric cars took 38.3% of the market. Tesla registered 5,038 cars, up from 1,331 in August 2025, and Model Y was the month's best-selling electric model (4,622).
| Figure | Value |
|---|---|
| New passenger cars | 94,351 [18] |
| Battery-electric (BEV) | 36,159 [18] |
| BEV share | 38.3% [18] calc. |
| New cars, year to date | 1,078,325 [20] |
| Tesla | 5,038 [19] |
| Tesla, same month last year | 1,331 [19] |
| Tesla, year to date | 36,161 [19] |
| Tesla Model Y | 4,622 [18] |
Source: AAA-Data, Communiqué de presse du 1er septembre 2026 (released 1 Sept 2026, accessed 26 Sept 2026); PFA (AAA-Data figures), Flash marché, août 2026 (PDF) (released 1 Sept 2026, accessed 26 Sept 2026); PFA, Dossier de presse, marché août 2026 (PDF) (released 1 Sept 2026, accessed 26 Sept 2026)
Netherlands
BEVs made up 48.9% of new cars. This was the first month with more full EVs than hybrids.
| Figure | Value |
|---|---|
| New passenger cars | 26,455 [14] |
| Battery-electric (BEV) | 12,925 [14] |
| BEV share | 48.9% [14] |
| BEV share, same month last year | 34.0% [14] calc. |
| New cars, year to date | 228,760 [14] |
| BEV share, year to date | 39.3% [14] |
| Tesla | 1,023 [15] |
| Tesla, same month last year | 776 [15] |
| Tesla, year to date | 7,991 [15] |
| Tesla Model Y | 544 [15] |
| Tesla Model 3 | 478 [15] |
Source: BOVAG / RAI Vereniging, Autoregistraties in augustus vrijwel stabiel (released 1 Sept 2026, accessed 26 Sept 2026); BOVAG / RAI Vereniging (RDC data), Registraties personenauto's augustus 2026, merken en modellen (PDF) (released 1 Sept 2026, accessed 26 Sept 2026)
Sweden
The electric share rose to 44.6%. Tesla sold only 123 cars in August, but 5,849 so far this year.
| Figure | Value |
|---|---|
| New passenger cars | 22,584 [24] |
| Battery-electric (BEV) | 10,069 [25] |
| BEV share | 44.6% [25] |
| BEV share, same month last year | 33.5% [25] |
| New cars, year to date | 183,119 [25] |
| BEV, year to date | 76,822 [25] |
| BEV share, year to date | 42.0% [25] |
| Tesla | 123 [25] |
| Tesla, same month last year | 210 [25] |
| Tesla, year to date | 5,849 [25] |
| Tesla Model Y | 122 [25] |
| Tesla Model 3 | 1 [25] |
Source: Mobility Sweden, Tudelad fordonsmarknad i augusti – elbilarna fortsätter öka (released 1 Sept 2026, accessed 26 Sept 2026); Mobility Sweden, Månadsrapport nyregistreringar augusti 2026 (XLSX) (released 1 Sept 2026, accessed 26 Sept 2026)
Denmark
A record 85.9% of new cars were electric. Tesla doubled on August 2025, to 967.
| Figure | Value |
|---|---|
| New passenger cars | 16,165 [21] |
| Battery-electric (BEV) | 13,887 [21] |
| BEV share | 85.9% [21] |
| BEV share, same month last year | 69% [23] |
| New cars, year to date | 131,759 [22] |
| BEV, year to date | 106,263 [22] |
| BEV share, year to date | 80.6% [22] calc. |
| Tesla | 967 [22] |
| Tesla, same month last year | 473 [22] |
| Tesla, year to date | 7,690 [22] |
| Tesla Model Y | 693 [21] |
Source: Mobility Denmark, Rekordmange vælger elbilen – nu må politikerne ikke gøre den dyrere (released 1 Sept 2026, accessed 26 Sept 2026); Mobility Denmark, Nyregistreringer (live database, queried 26 Sep 2026) (accessed 26 Sept 2026); Mobility Denmark, Elektrisk bilsalg i august: usikkerhed om afgifter truer (released 1 Sept 2025, accessed 26 Sept 2026)
Norway
98.7% of new cars were electric, a record. Tesla fell to 627 from 3,014 a year earlier, but it is still the best-selling brand so far this year.
| Figure | Value |
|---|---|
| New passenger cars | 13,451 [11] |
| Battery-electric (BEV) | 13,274 [11] |
| BEV share | 98.7% [11] |
| BEV share, same month last year | 96.9% [11] |
| New cars, year to date | 96,463 [12] |
| BEV, year to date | 94,314 [11] |
| BEV share, year to date | 97.8% [11] |
| Tesla | 627 [11] |
| Tesla, same month last year | 3,014 [11] calc. |
| Tesla, year to date | 15,040 [13] |
| Tesla Model 3 | 374 [11] |
| Tesla Model Y | 253 [11] |
Source: OFV, Personbilsalget går tilbake – seks av de ti største merkene vokser (released 1 Sept 2026, accessed 26 Sept 2026); OFV, Bilsalget i august 2026 (statistikk) (accessed 26 Sept 2026); Tek.no (OFV figures), Ny svak Tesla-måned: ID.4 på topp i august (released 1 Sept 2026, accessed 26 Sept 2026)
Kasko context (Turkey)
Sector-wide figures from the Insurance Association of Turkey (TSB) and TÜİK. They describe the whole market, not a price for any car.
| Figure | Value |
|---|---|
| Kasko gross loss ratio, 2025 | 69.2% [4] |
| Kasko gross loss ratio, Jan–Jun 2026 | 72.9% [5] |
| Car kasko policies, 2025 | 7,513,271 [6] |
| Electric share of registered cars, end Aug 2026 | 2.6% [3] |
| Electric share of cars first registered, Jan–Aug 2026 | 18.1% [3] |
Source: TÜİK, Motorlu Kara Taşıtları, Ağustos 2026 (released 16 Sept 2026, accessed 26 Sept 2026); Türkiye Sigorta Birliği (TSB), Hasar Prim Oranları 2025/4 (kasko, brüt) (accessed 26 Sept 2026); Türkiye Sigorta Birliği (TSB), Hasar Prim Oranları 2026/2 (kasko, brüt) (accessed 26 Sept 2026); Türkiye Sigorta Birliği (TSB), Kasko Prim Adet 2025/12 (1-Otomobil) (accessed 26 Sept 2026)
What it means for owners
- In Turkey, about one new car in five is fully electric (19.3% in August, 18.7% January–August, ODMD). Across all registered cars the figure is only 2.6% (TÜİK). TSB does not publish kasko figures by fuel type, so insurers have little public EV-specific claims history to go on.
- Tesla's Turkish sales fell from 8,730 in August 2025 to 280 in August 2026. Both are ODMD's estimates, not figures reported by Tesla. [ESTIMATE] Fewer new cars arriving means the Tesla fleet in Turkey gets older on average, so battery condition and service history matter more when a car changes hands.
- Across the whole Turkish kasko sector, claims grew faster than premiums: the gross loss ratio was 69.2% in 2025 and 72.9% in January–June 2026 (TSB). This covers all cars and all insurers. It is not an EV figure and not the price of any single policy.
- Europe is moving the other way. The electric share rose year on year in every European market in this report that publishes a comparison, for example Germany from 19.0% to 32.4%. Tesla's own numbers are split: up in Germany, France, the Netherlands and Denmark, down in Norway, the UK and Sweden.
- Registration counts say nothing about a particular car's battery or how it has been driven. When you buy or sell a used Tesla, ask for that car's own data rather than relying on market averages.
What we could not source
- Tesla in Turkey: ODMD estimates Tesla's figures from the company's public statements. TÜİK lists only the top 20 brands, and Tesla was not among them in August.
- Turkey by model: ODMD publishes brand tables only, so there is no model breakdown for electric cars.
- France: AAA-Data publishes no August 2025 BEV count, only the +113% change. PFA's year-to-date electric count includes hydrogen cars, so we leave it out.
- Netherlands: the year-to-date BEV count is published only as a share. Norway: Tesla's year-to-date figure comes from Tek.no, which quotes OFV. OFV's own release gives it only as a lead over Toyota.
Sources
We copy figures as the publisher states them. Where a source does not publish a figure, the cell says so; we do not estimate it. calc. = calculated by us from the source's own figures.
- [1]ODMD, Basın Bülteni 2 Eylül 2026: Ağustos otomobil ve hafif ticari araç pazarı (PDF). released 2 Sept 2026, accessed 26 Sept 2026.
- [2]ODMD, Basın Bülteni 2 Eylül 2025 (PDF). released 2 Sept 2025, accessed 26 Sept 2026.
- [3]TÜİK, Motorlu Kara Taşıtları, Ağustos 2026. released 16 Sept 2026, accessed 26 Sept 2026.
- [4]Türkiye Sigorta Birliği (TSB), Hasar Prim Oranları 2025/4 (kasko, brüt). accessed 26 Sept 2026.
- [5]Türkiye Sigorta Birliği (TSB), Hasar Prim Oranları 2026/2 (kasko, brüt). accessed 26 Sept 2026.
- [6]Türkiye Sigorta Birliği (TSB), Kasko Prim Adet 2025/12 (1-Otomobil). accessed 26 Sept 2026.
- [7]Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 35/2026: Fahrzeugzulassungen im August 2026. released 3 Sept 2026, accessed 26 Sept 2026.
- [8]Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 39/2026: Antriebsarten Januar–August 2026. released 15 Sept 2026, accessed 26 Sept 2026.
- [9]Kraftfahrt-Bundesamt (KBA), Pressemitteilung Nr. 36/2025: Fahrzeugzulassungen im August 2025. released 3 Sept 2025, accessed 26 Sept 2026.
- [10]Kraftfahrt-Bundesamt (KBA), FZ10 August 2026: Neuzulassungen nach Marken und Modellreihen (XLSX). accessed 26 Sept 2026.
- [11]OFV, Personbilsalget går tilbake – seks av de ti største merkene vokser. released 1 Sept 2026, accessed 26 Sept 2026.
- [12]OFV, Bilsalget i august 2026 (statistikk). accessed 26 Sept 2026.
- [13]Tek.no (OFV figures), Ny svak Tesla-måned: ID.4 på topp i august. released 1 Sept 2026, accessed 26 Sept 2026.
- [14]BOVAG / RAI Vereniging, Autoregistraties in augustus vrijwel stabiel. released 1 Sept 2026, accessed 26 Sept 2026.
- [15]BOVAG / RAI Vereniging (RDC data), Registraties personenauto's augustus 2026, merken en modellen (PDF). released 1 Sept 2026, accessed 26 Sept 2026.
- [16]SMMT, EVs lift August new car market but September is key test. released 4 Sept 2026, accessed 26 Sept 2026.
- [17]SMMT, August 2026 registrations by marque (Cars_08_2026.xlsx). released 4 Sept 2026, accessed 26 Sept 2026.
- [18]AAA-Data, Communiqué de presse du 1er septembre 2026. released 1 Sept 2026, accessed 26 Sept 2026.
- [19]PFA (AAA-Data figures), Flash marché, août 2026 (PDF). released 1 Sept 2026, accessed 26 Sept 2026.
- [20]PFA, Dossier de presse, marché août 2026 (PDF). released 1 Sept 2026, accessed 26 Sept 2026.
- [21]Mobility Denmark, Rekordmange vælger elbilen – nu må politikerne ikke gøre den dyrere. released 1 Sept 2026, accessed 26 Sept 2026.
- [22]Mobility Denmark, Nyregistreringer (live database, queried 26 Sep 2026). accessed 26 Sept 2026.
- [23]Mobility Denmark, Elektrisk bilsalg i august: usikkerhed om afgifter truer. released 1 Sept 2025, accessed 26 Sept 2026.
- [24]Mobility Sweden, Tudelad fordonsmarknad i augusti – elbilarna fortsätter öka. released 1 Sept 2026, accessed 26 Sept 2026.
- [25]Mobility Sweden, Månadsrapport nyregistreringar augusti 2026 (XLSX). released 1 Sept 2026, accessed 26 Sept 2026.